Last updated: 18 October 2017
This recipe is meant to bring clarity to a team before starting a Product Design Process – mostly intended to use before starting a Design Sprint. The quick workshop helps to build a full picture of the Company’s Vision, and then discuss which part of it suits best for starting with an MVP.
Great leaders tend to think in Bold Visions, but building an MVP requires super focus. The later is fundamental when jumping into a Design Sprint, where we’ll have a short time to tackle very speci c tasks. With this workshop, you should be able to demonstrate your client that you SEE and UNDERSTAND his/her vision, while at the same time provide him/her with expert advice on where to start.
Commonly, this workshop might be the 1st time that the facilitator meets with the client, so we’ll use the first minutes of the dynamic to make introductions, as well as big, general questions. Start with these questions:
Take a break from the conversation about the present, and travel to the future. Evaluate how much should we travel ahead: 1 year is enough for relatively new iniciatives and startups, 5 years might be a better idea for large initiatives inside large companies.
Talking about the vision will de nitley spark conversations about key actors and stakeholders; capture these actors as the conversation unfollows, and clearly state their role in the Ecosystem.
In order to develop visual evidence for the insights generated during the workshop, you’ll draw a ‘tree’ diagram, with the Company Vision as the base, and the Key Actors as the top of the branches. The lines connecting both (the actual branches) will map technology enablers between the Actors and the Company Vision. So, for every Key Actor identi ed, try the following:
You should be able to fully explore all possible Actors, as well as thinking into the future about the roles they share with the Company in order for the Vision to be true.
The diagram on the canvas should now depict a really strong, visual representation of the client’s Vision. Now it’s time to close the scope, and select a single region of th map. Usually, this might be a single branch; with a strong focus on a piece of technology that enables a single Key Actor (we are thinking MVP here).
Look out for the branch or compact region that better address these topics:
Make sure to properly document everything into a text document, along with any visual reference and pictures of drawings on the canvas / wall. Here’s a basic structure you might want to follow for your notes:
You want to understand clearly your client’s vision and objectives, so move freely towards a more natural conversation if you need. Nevertheless, go back to the canvas and keep drawing the Ecosystem continuosly – the main point is to PROVE the client that you are able to SEE the big picture.